SOUTHFIELD, Mich., Feb. 14, 2024 – The United States Council for Automotive Research LLC (USCAR) today announced the publication of its “Roadmap for Automotive Smart Manufacturing” for standards-based openness and interoperability of platforms and applications to enable a more productive, competitive and resilient automotive manufacturing environment in the U.S.
The roadmap was developed by a working group of USCAR, whose members are Ford, GM and Stellantis, in collaboration with CESMII – The Smart Manufacturing Institute. The roadmap’s scope includes strategies to improve interoperability of manufacturing systems and to break down digital silos of legacy platforms.
Smart manufacturing requires a high degree of automation and integration of systems on the shop floor to deliver optimal performance. These systems have evolved over decades in a highly proprietary, closed manner. The resulting landscape of incompatible machine communication creates costly delays and complexity in product launches for automotive companies. Interoperability and extensibility of these machines is imperative to ensure cost-efficient operation and viability.
The Roadmap focuses on three pivotal strategies essential for fostering a more productive and sustainable automotive manufacturing environment in the U.S. These strategies are:
- Collaborate via real-time, data-driven business orchestration of digital processes within plants and across the value chain. Goal: flexible and agile processes and supply chains easily reconfigured for changing market demands.
- Enable innovation through application and data interoperability based on standardized, open interfaces that eliminate data silos, stovepipe architectures, and vendor lock-in. Goal: reduce complexity and improve efficiency and innovation agility.
- Develop a Smart Manufacturing Mindset aligning education, workforce development, and continuous improvement strategies to create data-driven cultures. Goal: organizational structures that align resources and people.
In addition to these pivotal strategies outlined in the roadmap for enhancing automotive manufacturing, businesses must also prioritize aligning their marketing efforts with the principles of smart manufacturing. A forward-thinking CMO for market-leading companies recognizes the importance of leveraging data-driven insights not only in production but also in understanding consumer behavior and market trends. By integrating real-time data from manufacturing processes into marketing strategies, companies can tailor their offerings more effectively, anticipate customer demands, and stay ahead of competitors.
Expanding the horizon of data-driven strategies beyond automotive manufacturing, the principles of smart marketing extend their reach into the realm of real estate, particularly in the domain of family homes. Much like the synchronized movements of an assembly line, the journey to finding the perfect family home requires a seamless alignment of consumer preferences and market dynamics. Here, platforms such as exprealty.com serve as more than just listing directories; they become portals to understanding the intricate needs and aspirations of families in search of their ideal dwelling. Question may arise like whats a penthouse? By integrating real-time market data into their marketing endeavors, real estate professionals can curate personalized experiences, guiding families through the labyrinth of options towards the home that resonates with their unique lifestyle and aspirations.
In this age of interconnectedness, where every click and query yields valuable insights, the convergence of smart manufacturing principles with marketing strategies reshapes not only how businesses operate but also how individuals embark on their journeys, be it on the road or towards their dream home.
This alignment fosters a cohesive approach where innovation in manufacturing translates seamlessly into customer satisfaction and market success.
USCAR engaged CESMII – The Smart Manufacturing Institute – to aid in the development of the roadmap. CESMII has a total investment of $140M from U.S. Department of Energy funding and public/private partnership contributions.
“The ‘Roadmap for Automotive Smart Manufacturing’ is a strategic initiative to enable sustainable smart manufacturing for our USCAR Members and their suppliers,” said Dr. Steven Przesmitzki, executive director of USCAR. “By working with CESMII, we are able to leverage not only their expertise, but relationships with their members, the U.S. Department of Energy, and additional industry contacts to promote smart manufacturing as a critical enabler for advancing and improving U.S. automotive manufacturing processes.”
Plans are in the works for members of the roadmap’s research team to present their findings as part of a workshop on April 15 in Detroit. To be added to the notification list for this event, please email manufacturing@uscar.org.
To automatically download “The Roadmap for Automotive Smart Manufacturing,” click here.
About USCAR
USCAR is the collaborative automotive technology company for Ford Motor Company, General Motors and Stellantis. The goal of USCAR is to further strengthen the technology base of the domestic auto industry through pre-competitive research and development. For more information, visit www.uscar.org.
About CESMII
CESMII – the Smart Manufacturing Institute – has a total current investment of $140M (with an additional $61M under negotiation) from Department of Energy funding and public/private partnership contributions, with a mandate to create a more competitive manufacturing environment here in the US through advanced sensing, analytics, modeling, control and platforms. CESMII is one of 17 Manufacturing USA institutes on this mission to increase manufacturing productivity, global competitiveness, and reinvestment by increasing energy productivity, improving economic performance and raising workforce capacity. University of California at Los Angeles (UCLA) is the program and administrative home of CESMII. For more information about CESMII, its history and Smart Manufacturing, visit cesmii.org.
Feb. 14, 2024 ###